Saturday, May 23, 2020
Im sure you are well aware you can fill a balloon with a flammable gas, ignite it and cause it to explode. How about something a little less dangerous? Heres a quick and easy project you can try that allows you to produce a fireball, without a whole lot of risk to yourself, others or property. Heres what you do: Exploding Balloon Materials You will need small balloons and one or more of the following powders: CornstarchNon-dairy creamerPowdered sugarPowdered milkLycopodium powder There are other powders that will work, but these are non-toxic and not ordinarily flammable. Make Exploding Balloons Add about a teaspoon of any of these powders to your balloon. If you have a small funnel, that will greatly simplify things. Otherwise, crease a sheet of paper and use it to deliver the powder into the balloon.Blow up the balloon and tie it off. You can do this the old-fashioned way or you can use compressed air. If you are a daredevil you can use oxygen or hydrogen, but that defeats the purpose of my nice safe project.Place the balloon some distance away from you and use a lighter or candle on a meter stick to pop it and ignite the powder. Disclaimer: Please be advised that the content provided by our website is for EDUCATIONAL PURPOSES ONLY. Fireworks and the chemicals contained within them are dangerous and should always be handled with care and used with common sense. By using this website you acknowledge that ThoughtCo., its parent About, Inc. (a/k/a Dotdash), and IAC/InterActive Corp. shall have no liability for any damages, injuries, or other legal matters caused by your use of fireworks or the knowledge or application of the information on this website. The providers of this content specifically do not condone using fireworks for disruptive, unsafe, illegal, or destructive purposes. You are responsible for following all applicable laws before using or applying the information provided on this website.
Monday, May 18, 2020
In reviewing a number of websites trying to garner support of IT Project Management, a rather clear picture has been presented. A staggering number of organizations do not properly employ IT project management, and, as a result, their projects tend to fail. On the opposite end of the spectrum, successful organizations utilize an IT project management system and their projects enjoy a much higher success rate. Based off of the findings, one can conclude that in most organizations the track record for IT projects has been more than lackluster. With well over two-thirds of IT projects failing on an annual basis there are numerous articles documenting reasons for past failures as well as presenting methodologies to be used to prevent failuresÃ¢â¬ ¦show more contentÃ¢â¬ ¦Only by implementing a systematic approach, will successful IT projects be realized by organizations. Introduction Organizations must make a commitment to invest in IT project management in order to ensure proper success of their IT projects. Over the past twenty years, numerous reports have been released from both industry experts and research analysts alike that indicate a common theme of failing IT projects. These reports indicate that without a significant change in the management of IT projects these trends will continue. Analysis According to the Standish Group, successful IT projects range from 16-35% over the past 20 years (Dominguez, 2009). This is a clear indication that something is inadequate with IT project management. This shows than in any given year more than two thirds of all projects will fail. This is a very dismal statistic that must be corrected in order to ensure long term success for any organization. In order to begin this correction, it is imperative to understand the final results of projects which deem them failures, reasons why the project ended with these results, and recommendations to prevent future failures. Results. When a project is closed out after implementation or cancellation, the project needs to be assessed. This assessment will identify areas of success and areas of failure. There are three common areas where the
Tuesday, May 12, 2020
When I lived in Atlanta approximately 1 year ago, growing up as a child I would hear the term black queen. To my understanding a black women and a black queen are one in the same, but growing up the two words became different meanings. People began to change and no longer were they practicing their queen ways. People were now becoming ignorant and began following the crowd instead of being themselves, setting them apart as just black women. Black women have been around for several centuries and in that time we were vigorously known as black queens all over the world such as in, Africa. We were known for our strength, security, stability, and power also for our greatness. As poet Maya Angelou said, Ã¢â¬Å"IÃ¢â¬â¢m a woman phenomenally, phenomenalÃ¢â¬ ¦show more contentÃ¢â¬ ¦A Baby Mama is looked at as someone who has had a child with a man that she has not married, and that man may or may not be able to support the child. A Baby Mama is usually not classified as a good thing, but back in history when our black queens were married and became mothers she was looked at with the upmost respect. Dwanie states, Ã¢â¬Å"why must single Black mothers be portrayed in such an insulting way? One regular offender noted was The Maury Povich Show: It sends the false message that black women are all single mothersÃ¢â¬ (Ã¢â¬Å"reflectionÃ¢â¬ ). Society has created this stereotype for black women and as said before sometimes they will not always have the right decisions. This is one of the decisions they have concluded to settle with because conformity seems like the easiest decision. For example, people wonder why black women are mean and why they canÃ¢â¬â¢t seem to get along with others. Consider this another stereotype they have to live with; this is a misconception of how black women really are. Society has portrayed them to be mean and when the majority of the black women are looked at this way then people will always see them this way. My experience is when I am walking around Atlanta and for the most part all I see is angry expression. This makes me think that all of the black women are this way. They will never conquer this stereotype until they go against what people actually think of them, until then this will be another decision that wasnÃ¢â¬â¢t right because nothingShow MoreRelatedAfrican American Women And Men885 Words Ã |Ã 4 PagesStockett also portrays the African-American women and men in very stereotypical ways. The Association of Black Women Historians Ã¢â¬Å"condemned the novelÃ¢â¬â¢s stereotypical representations of black life, particu larly the disappointing resurrection of Mammy and the irreverent dialect of black charactersÃ¢â¬ (Rountree 60). Abilene the most memorable domestic maid in the novel talks about taking care of white babies along with cooking and cleaning. The author writes Ã¢â¬Å"I know how to get them babies to sleep, stopRead MoreThe Representation of African Americans in the Media and Popular Culture901 Words Ã |Ã 4 Pagessignifying systems. In media, the dominant stereotypes of African Americans include the sapphire, the coon, the jezebel, and the buck. These stereotypes originated during the minstrelsy period of the 1830s from white actors in blackface. While classic Black stereotypes originated during this period, they have carried on past the stage onto the small screen today. Television is a complex site of power where African Americans themselves have enacted these aforementioned stereotypes, particularly in theRead MoreAfrican American Women Have A Long History Of Being Political Activists958 Words Ã |Ã 4 PagesAfrican American women have a long history of being political activists. African American foremothers, such as: Frances E.W. Harper, Maria Stewart, Sarah Mapps Douglass, Sarah Parker Remond, Harriet Jacobs, Mary Ann Shadd Cary, and Ida B. Wells were fighting for racial, social, and gender equality since slavery and the Emancipation Proclamation. Whether it is in print culture or in public culture African American women have continuously protested the treatment of African Americans and women in AmericaRead MoreStereotypes Of Language And Discourse1115 Words Ã |Ã 5 PagesIn todayÃ¢â¬â¢s society, stereotyping happens every day between different levels with different levels of directness. This includes individuals, groups, systems, and gove rnments acting through direct negative stereotypes, to discreet stereotypical groupings. Stereotypes have become ingrained and deeply imbedded in society to a point where they are barley questioned by members of the dominant groups. To understand, and identify acts of stereotyping one must be aware of language that is used to stereotypeRead MoreAmerica s Social Climate : The Melting Pot1680 Words Ã |Ã 7 Pagesbecause it is considered to promote the ideology of empowering black women during the tumultuous and dangerous 1960s civil rights movement in a volatile Jackson, Mississippi. While the movie delivers a powerful and intriguing theme, the reality is that Hollywood has yet again provided the Eurocentric view and classical style or naturalized ideology through stereotypical roles and dominant power needed to deliver the lower class (black women) to feeling empowered to fight the system. The Help resonatesRead MoreEssay on Portrayal of Black Women in Media1635 Words Ã |Ã 7 PagesThe Portrayal of African-American Women in Media The stereotypical misrepresentations of African-American women and men in popular culture have influenced societal views of Blacks for centuries. The typical stereotypes about Black women range from the smiling, a sexual and often obese Mammy to the promiscuous Jezebel who lures men with her sexual charms. However, the loud, smart mouthed, neck-rolling Black welfare mother is the popular image on reality television. These images portrayed in mediaRead MoreThe Stereotypes Of African American Females Essay1575 Words Ã |Ã 7 PagesCounties, 2016). They are over-represented in advertisements by 15%. In 57% of the commercials black women appeared as minor characters and exercised authority and control in 30% of the advertisements. They were most often portrayed as party attendees and daughters with their fathers. The advertisements also showed African American women in roles such as a factory worker, bride, judge, and police officer. These women are seen walking in the street and eati ng dinner with their families. They were most oftenRead MoreThe, Gender, And Race1292 Words Ã |Ã 6 PagesWhich was misguided and instead of handling one gender or race for instance (black people as a whole) looking at someone s gender and race as a package (black women not just all women). This new practice of intersectionality is done because the needs of someone may be more specific to their race or gender but the combination of both race and gender. For instance, looking at the rape of women needless to say these women have been subjected to both of crime and sexism. Intersectionality will pointRead MoreThe Stereotypes Of Racial Stereotypes Essay1524 Words Ã |Ã 7 PagesKitchen of Love, a food pantry that located in Philadelphia aiming to feed people suffering from hunger, where she volunteers. It happens in dawn so itÃ¢â¬â¢s still dark outside. The surroundings give us an idea that it should take place in a black neighborhood (Stolberg Ã¢â¬Å"Black Voters, Aghast at Trump, Find a Place of Food and ComfortÃ¢â¬ ). The woman is staring at the direction where the bus is coming, with a smile on her face. As a photojournalistic image, this photo is aiming to portrait a kind and helpful AfricanRead MoreThe Negative Effect Of Stereotypes1613 Words Ã |Ã 7 Pagesfunny has a negative effect. [PUT SOMETHING HERE] Ã¢â¬Å"Most people tell themselves to not believe stereotypes. But they do because they always see it, itÃ¢â¬â¢s in t he back of their mindsÃ¢â¬ (Kan, par. 2). The stereotypical content that we see, hear, and laugh at has a more negative impact than we realize. Stereotypical comedy is one of the most popular approaches in the media realm. I chose to focus specifically on certain types of stereotypes and the negative effects they have on society. The subtopics that I
Wednesday, May 6, 2020
Hamlet and the Ghost This essay will analyze a very important, non-human character in ShakespeareÃ¢â¬â¢s tragedy, Hamlet. This is, of course, a reference to the supernatural creature, or Ghost. A.C. Bradley in Shakespearean Tragedy discusses the quandary into which the Ghost put the protagonist: What, it may be asked, was hamlet to do when the Ghost had left him with its commission of vengeance? The King was surrounded not merely by courtiers but by a Swiss bodyguard: how was Hamlet to get at him? Was he then to accuse him publicly of the murder? If he did, what would happen? How would he prove the charge? All that he had to offer in proof was Ã¢â¬â a ghost story! Others, to be sure, had seen the Ghost, but no oneÃ¢â¬ ¦show more contentÃ¢â¬ ¦This is a particularly attractive approach, since it promises to bring the findings of modern research into Elizabethan demonology to bear directly upon the question of the nature of the Ghost and its message. It was apparently generally believed, among Catholics and Protestants alike, that a ghost could be dispatched into this world by either God or the devil, and consequently it became the duty of the receiver of its command to test it conscientiously before acting upon it. This is what we see Hamlet do when, in spite of his immed iate conviction that it is an honest ghost he has seen, he arranges a trial of its veracity in the form of the play within the play. (117) Thus is explained the rationale of the Ã¢â¬Å"play within a playÃ¢â¬ which is seen as necessary for the climax of the drama. To begin consideration of the Ghost, let it be said that the Ghost makes his appearance even before the play has opened. Marchette Chute in Ã¢â¬Å"The Story Told in HamletÃ¢â¬ describes the ghostÃ¢â¬â¢s activity prior to the opening scene of ShakespeareÃ¢â¬â¢s tragedy: The story opens in the cold and dark of a winter night in Denmark, while the guard is being changed on the battlements of the royal castle of Elsinore. For two nights in succession, just as the bell strikes the hour of one, a ghost has appeared on the battlements, a figure dressed in complete armor and with aShow MoreRelated The Ghost in Shakespeares Hamlet Essay1878 Words Ã |Ã 8 PagesThe Ghost in Hamlet Ã Ã Ã In Hamlet Shakespeare has designed a supernatural, ethereal character who lacks a physical existence, and yet who is a participating character in the drama. It is the Ghost, the subject of this essay. Ã Marchette Chute in Ã¢â¬Å"The Story Told in HamletÃ¢â¬ describes the ghostÃ¢â¬â¢s activity prior to the opening scene of ShakespeareÃ¢â¬â¢s tragedy: Ã The story opens in the cold and dark of a winter night in Denmark, while the guard is being changed on the battlementsRead More Shakespeares Hamlet - The Importance of the Ghost Essay2768 Words Ã |Ã 12 PagesHamlet and the Non-expendable Ghost Ã Ã All literary critics agree that the Ghost in ShakespeareÃ¢â¬â¢s tragedy Hamlet is not an expendable character. Without the Ghost the show could not go on. He is absolutely essential to the plot, to ever aspect of the drama. Ã W.H. Clemen in Ã¢â¬Å"Imagery in Hamlet Reveals Character and ThemeÃ¢â¬ describes the pervasive influence which the GhostÃ¢â¬â¢s words have on the entire play: Ã Perusing the description which the ghost of HamletÃ¢â¬â¢s father gives of his poisoningRead More The Pitiful Ghost in Shakespeares Hamlet Essay2928 Words Ã |Ã 12 PagesThe Pitiful Ghost in Hamlet Ã Ã Ã Ã In ShakespeareÃ¢â¬â¢s tragic drama, Hamlet, there is one character who is different from all the others. He is a supernatural being Ã¢â¬â a Ghost. His role is quite as important as anyone elseÃ¢â¬â¢s. This essay will be devoted to an explanation of this Ghost. Ã Maynard Mack in Ã¢â¬Å"The World of HamletÃ¢â¬ elucidates the reader on how the Ghost introduces the problem of appearance versus reality: Ã The play begins with an appearance, an Ã¢â¬Å"apparition,Ã¢â¬ to use MarcellusÃ¢â¬â¢Read More Significance of the Ghost to William Shakespeares Hamlet Essay1580 Words Ã |Ã 7 PagesSignificance of the Ghost to William Shakespeares Hamlet In Shakespeares Hamlet, the ghost plays a key role in influencing the destinies of the other characters. The ghost is important to the play as it symbolizes both fate and catalyses the plot. It also brings the play into the revenge tragedy genre, which allows foreshadowing to occur and helps the audience, both Elizabethan and contemporary to better understand the play and appreciate it. The late King Hamlet is forcedRead More There is No Ghost in William Shakespeares Hamlet Essay examples646 Words Ã |Ã 3 PagesThere is No Ghost in William Shakespeares Hamlet Ã Hamlet, written by William Shakespeare in the seventeenth century, is a tragedy of great proportion and great debate. When the play begins, Hamlet is moping around at home. His father recently died, his mother sinfully married her brother-in-law, and he was cheated out of the throne by his ambitious uncle. He is angry and bitter, and after initial skepticism, is more than willing to accept the ghost who seems to resemble his deceasedRead More Shakespeares Hamlet - The Ghost Of HamletÃ¢â¬â¢s Father Essay2404 Words Ã |Ã 10 PagesThe Ghost Of HamletÃ¢â¬â¢s Father Ã Ã Ã What would ShakespeareÃ¢â¬â¢s tragedy, Hamlet, be like without the character of the Ghost? The drama simple wouldnÃ¢â¬â¢t BE! The Ghost, though not a human character in most senses of the word, is crucial for the development of the play. This essay will analyze this interesting character. Ã Frank Kermode in Ã¢â¬Å"HamletÃ¢â¬ fits the Ghost into the local and national scene: Ã But meanwhile the ghost Ã¢â¬â Ã¢â¬Å"this thingÃ¢â¬ Ã¢â¬â has appeared. (Horatio as skeptic raises questionsRead MoreEssay about Hamlets Struggle and Disillusionment1137 Words Ã |Ã 5 PagesQUESTION: Shakespeares Hamlet continues to engage audiences through its dramatic treatment of struggle and disillusionment. In the light of your critical study, does this statement resonate with your own interpretation of Hamlet? RESPONSE: In the light of my critical study, the statement that Shakespeares Hamlet continues to engage audiences through its dramatic treatment of struggle and disillusionment resonates strongly with my own interpretation of Shakespeares play, Hamlet. It clearlyRead More The Ghost of King Hamlet Essay1301 Words Ã |Ã 6 PagesThe Ghost of King Hamlet Ã Ã Ã Many Shakespeare plays contain ghosts, perhaps most notably and most disturbingly in Macbeth and Hamlet. The ghost in Hamlet is the apparition of prince Hamlets father, the dead King Hamlet.Ã However, up until the time when the ghost first appears to Hamlet, interrupting his speech and thoughts, it appears Hamlet is unaware that his father was murdered.Ã As the ghost intones, I am thy fathers spirit, / Doomed for a certain term to walk the night, / And for theRead MoreWilliam Shakespeares Hamlet981 Words Ã |Ã 4 Pagesmeanings are controversial topics of his time period. In ShakespeareÃ¢â¬â¢s play, Hamlet, the controversial topic that is throughout the play is religion and the afterlife. Afterlife plays a big role in Hamlet and is discussed throughout the play. Multiple authors have written on the topic of afterlife and religion in ShakespeareÃ¢â¬â¢s play, especially Hamlet. One author that has written on the topic is Paul Dean. In his paper, Ã¢â¬Å"The Afterlife of HamletÃ¢â¬ , he includes quotes from Stephen Greenblatt, Roy BattenhouseRead More The Character Horatio in Shakespeares Hamlet Essay1248 Words Ã |Ã 5 PagesThe Character Horatio in Shakespeares Hamlet In the play Hamlet, by William Shakespeare, the confidant Horatio is created to serve a number of different purposes. Horatio is a flat character. He is a loyal, obedient, and trustworthy companion to Hamlet. His character does not undergo any significant transformation throughout the play, except that he serves as a witness of the death of Hamlet, Claudius, and Gertrude. Horatios role in the play seems to be as a utilitarian character that Shakespeare
lConventional Machining VS Non-Conventional Machining Conventional machining usually involves changing the shape of a workpiece using an implement made of a harder material. Using conventional methods to machine hard metals and alloys means increased demand of time and energy and therefore increases in costs; in some cases conventional machining may not be feasible. Conventional machining also costs in terms of tool wear and in loss of quality in the product owing to induced residual stresses during manufacture. We will write a custom essay sample on Conventional Machining vs Non-Conventional Machining or any similar topic only for you Order Now With ever increasing demand for manufactured goods of hard alloys and metals, such as Inconel 718 or titanium, more interest has gravitated to non-conventional machining methods. Conventional machining can be defined as a process using mechanical (motion) energy. Non-conventional machining utilises other forms of energy. The three main forms of energy used in non-conventional machining processes are as follows : Ã¢â¬ ¢ Ã¢â¬ ¢ Ã¢â¬ ¢ Thermal energy Chemical energy Electrical energy One example of machining using thermal energy is laser. Thermal methods have many advantages over conventional machining, but there are a few of disadvantages. Inconel 718, titanium and other hard metals and alloys have a very high melting point. Using thermal methods will require high energy input for these materials. Concentrating heat onto any material greatly affects its microstructure and will normally cause cracking, which may not be desirable. Safety requirements for thermal methods, especially la ser, are demanding in terms of time and cost. Machining large areas or many surfaces at the same time using thermal methods is not normally possible. Ã¢â¬ ¢ Ã¢â¬ ¢ Ã¢â¬ ¢ The methods using electrical energy are electrodischarge machining (EDM) and nodic machining (AM), which are similar in practice. EDM, often refered to as spark erosion, uses pulsed voltage to remove material from a workpiece and a non-conductive medium to clear the debris. Because the medium is electrically inert the tool is a direct reverse of the workpiece and no complicated tool design criteria are required. But the shock of spark erosion can affect the microstructure on the surface of the workpiece. Also, EDM has a lower material removal rate than AM. The chemicals used in AM are non-toxic and the energy required is less than other nonconventional machining processes. It has no effect on the microstructure of the workpiece. The electrolyte can even be common sea water, enabling AM to be used in a sub-sea capacity. The hardness and thermal resistivity of the workpiece material do not matter therefore hard metals and alloys can be machined using tools made from softer materials. The only disadvantage is that tool design is a little more complex than that of EDM, but software is being developed to make this easier. The controllability, environmental versatility, speed, safety and absence of change in workpiece microstructure make AM a competitive manufacturing process. How to cite Conventional Machining vs Non-Conventional Machining, Essay examples
Mary Shelley representing a Biblical worldview through her book Frankenstein? She didnt seem to have a clear worldview nor a Biblical worldview. Throughout the book Mary Shelley mentioned God, Man, and Nature. Whereas mentioning her view though the book was hard, for as the book was written about a madman who had created life into something that was lifeless. Since her worldview seems to be unclear, her view of God seems to be the same. Mary Shelleys view of God seems to be very unclear. Although when the monster was telling Frankenstein about growing and learning from other humansÃ¢â¬âhe had found books and read them. In one of these books the monster learned about our omnipotent God. He felt like Adam, from the Bible, and he him self had a lot in common. But that soon changed when he realized that his creator, Frankenstein, had no love for him as our God cares for us. We will write a custom essay sample on Mary Shelly or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Mary Shelley, through her books, shows her view of God as loving and how he cares for his creation. Frankenstein made the monster when he was not ready for the responsibility for his destruction. What could not be expected in the country of eternal light? asks Walton. The Bible saying we need to be a light for the Lord. Although Mary Shelley most likely was talking about Walton and his love for science, but as a person of faithÃ¢â¬âthe country of eternal light seems to be heaven. Man, as Mary Shelly pictured him, is being a light for what they love. Genesis 6:6 says, So the Lord was sorry He had ever made them and put them on the earth. It broke His heart. God was disappointed He had ever made man. Mary Shelley shows that same disappointment when Frankenstein made his monster. Frankenstein showed love for this being he had made, and then the beauty he saw in his monster vanished when he realized that what he had made was bad. Frankenstein had said he was not mad, he proclaimed that he had discovered the cause of lifeÃ¢â¬âby giving life into a lifeless matter. Although knowin g that God created man and no other being is as all-powerful as He, Mary ShelleyÃ¢â¬â¢s view on nature was very different from what we know. Although earlier saying that Mary ShelleyÃ¢â¬â¢s view was unclear, if viewing her book with a Biblical worldview it is easier to comprehend the writers worldview. The problem with her worldview on God was there wasnt much mentioned about Him. Mary Shelley sometimes through out the book mentioned things about God, heaven, or nature. When the monster spoke of God and the devilÃ¢â¬âhe was telling Frankenstein about the similarities between Adam and himself, also between Victor and God. God wasnt really mentioned about as an all-powerful God as we know Him. Mary Shelleys worldview seems to be somewhat Biblical yet not so much.
Saturday, May 2, 2020
The days when a rural consumer went to a nearby city to buy branded products and services. Time was when only a select household consumed branded goods, be it toothpaste or soap. There were days when big companies flocked to rural markets to establish their brands. Today, rural markets are critical for every marketer be it for a branded shampoo or an automobile. To open a business daily or business magazine today, you will read about some company or other announcing its intention to `go rural. Is going rural that simple? Apart from the distribution nightmare of reaching the products to rural markets, with 13 major languages and thousands of dialects, 1,700 ethnic groups and hundreds of caste groups, reaching the right communication to the rural community is mind-boggling. A number of todays marketers who believe that consumers in rural India are less demanding and easily satisfied are in for a rude shock. We will write a custom essay sample on Rural Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is high time these marketers realize that an indiscriminate marketing strategy, a replication of that used for the urban customer, will not work with his rural counterpart. The latter have a different set of priorities, which necessitates a different approach, both in terms of developing appropriate products to suit them and using appropriate communication strategies, which they will comprehend better. There is a debate in some quarters that the rural market is mature enough to understand communication developed for urban markets, especially in the case of FMCGs. This is partly true, if the communication is such that it makes the product promise in a simple and easy-to-understand style. It is also true that the section of rural society, which is exposed to urban lifestyles because of employment, is beginning to appreciate and understand all types of communication aimed at it. But they are in small numbers and the vast majority of rural folks, even today, cannot understand clever communication. What to communicate and how to communicate to the rural audience is a subject which must be understood clearly before any attempt to develop a communication package aimed at them is undertaken. Real India lies in Rural IndiaÃ¢â¬ , Ã¢â¬ËIndia is a land of Ã¢â¬ËvillagesÃ¢â¬â¢, Ã¢â¬ËRural economy is the backbone of the Indian economyÃ¢â¬â¢, Ã¢â¬ËIndia lies in its villagesÃ¢â¬â¢, etc, are the perpetual and common slogans. India is predominantly an Agricultural Economy and the rural markets hold immense potentials for any company to expand. Thus the next word after Ã¢â¬Å"expanding salesÃ¢â¬ today is Ã¢â¬Å"targeting the rural marketsÃ¢â¬ . Also, intensified co mpetitions in the urban-markets have resulted in increase in costs but not higher market share and profits. This has resulted in change of focus by a host of organizations. Thus, rural bazaars are becoming more important than urban markets and many organisations have realized that in a host of product classes the winners of tomorrow are going to be those who focus on rural India. Industrial giants and other savvy small to medium firms are awakening to the potential of IndiaÃ¢â¬â¢s jackpot rural market of nearly 733 million consumers, more than twice the population of the USA. It has thus become very necessary to study the rural markets because this market, which is mostly underestimated, is drastically changing. It was in the late 1960s and 1970s that rural marketing became a topic of general discussion. The Green Revolution and the consequent pockets of rural prosperity that appeared on its wake awakened many manufacturers to the new purchasing power. The NCAERÃ¢â¬â¢s Market Information Survey of Households (MISH) shows that the 1980Ã¢â¬â¢s saw a rapid improvement in the distribution of income in the rural as compared with urban India. In 1989-90, the number of households with income over Rs. 25,000/- per annum was 9 million (around 50 million people), and above Rs. 12,500 per annum was 35 million households (around 160 million people). However, aggressive Rural Marketing is not a recent activity. With the Green Revolution, companies like Siemens with a package of products for water drilling marketers of fertilizers, pesticides, seeds, bicycles, etc. , were followed by manufacturers of motorcycles, and many others who took their products to the rural consumers. Earlier, consumers who were illiterate or unable to read English created symbols to identify their favourite products-Red Soap for Lifebuoy, Palm tree for Dalda, etc. Manufacturers now began to deliberately build symbols and colours into their products to enable identification of their brands. Nineties was a phase when the advocates of rural marketing convinced corporate India that villages were big, this decade is differentiating between companies that can unlock the potential of the rural market and those that cannot. Today rural population is 7,41,660,293, while that of urban India is 285,354,954 (Census of India 2001). There is a 241 million strong working population, spread across 6. 38 lakh villages in the rural hinterlands. The rural population has been dependent primarily on agriculture as their main source of income.