Game Advertising Essay Example | Topics and Well Written Essays - 500 words

plump for Advertising - Essay ExamplePricewaterhouseCoopers estimates that the online gaming industry is set to grow $55 billion in 2009 (Video Games 2006). It should also be illustrious that the gaming industry grows at an astounding double digit rate of 25% annually.Business organizations have been very quick to realize the potential pelf gain from this segment. Massive Incorporated, which is the worlds first idiot box game company, operates with the mission of aggregating the gaming audience to deliver advertising across a network of premier video titles and providing measured results on consumer interaction with the advertising. Double nuclear fusion reaction is an Israeli in-game advertising company established in the summer of 2004. The business model of Double Fusion is very much similar to that of Massive. The product line of Double Fusion ranges from dynamic advertisements, integrated advertising, and around game inventory (Double Fusion 2006). In Game Advertising (IGA) seeks t o provide advertising services with its global computer video game media and advertising network.